As any astute online business owner will tell you, good control is a basic fundamental of good management.
Nobody would think to operate a business without having at the least a decent level of control over it.
Yet, when you accept credit cards online via the current real time online credit card payment processing system you hand over one of the most critical of decision making responsibilities to systems beyond your control.
When accepting credit card payments 'live' online your third party payment gateway processor in association with your merchant account system will, in effect, make the decision as to what orders and credit cards your business accepts and charges.
You can be fast asleep then wake up to find you have to ship out interstate or overseas orders that were accepted and already fully paid for over night without you knowing. This is what live processing of credit cards online is all about - the attempted instant transacting of credit cards from anywhere and anyone on the open internet.
While automation may be a wonderful thing to some businesses the fact is you are completely blind to the process and you have no control over it.
Instantly attempting to process any credit card entered into the system by any anonymous person on the open internet 24/7 is the real time 'live' payment processing system's function, this is how it has been designed and this is what you are paying big money for it to do for you.
But what happens when their systems fail and it processes a credit card payment that later turns out to be fraudulent? What happens when all the much touted (and costly) extra "super secure" fraud screening plug-in's and add-on's fail? Who pays for the inevitable loss? ...
You do. Its your fault. You are the one to wear the loss!
You only have to look at the growing 'card-not-present' credit card fraud statistics to learn this is becoming an increasingly dangerous likelihood for all online business owners.
In fact, near all of the online credit card fraud in the world today, which in turn accounts for near the entirety of all credit card fraud on the planet, is perpetrated via the real time live online credit card processing system.
Somehow the online credit card payment processing system is happy with being in control of the decision to charge your customer's credit card or not, but if they get it wrong then its you that has to wear the loss and pay the dreaded 'charge back' fees that may result.
For those within the online payment processing industry this is of course perfectly normal practice. Indeed, some may even think it down right troublesome of me to be bringing this strange anomaly to light, after all, this is the way its always been, this is how its done to this very day and this is exactly how the powerful online processing industry plans on keeping it.
Well, irrespective of the fact that this how the online payment processing industry operates, I'm here to tell you that's not the way it has to be any longer. No longer do you and your business need to be exposed to this absurd risk.
The e-Path manual credit card payment gateway puts an immediate end to the potentially devastating 'Russian roulette' nature of accepting credit cards online where you as the business owner have no control over what credit card payments your own business accepts.
With e-Path it is the business owner who is able to be in control over what online orders they accept and what credit card payments are charged into their own private merchant account facilities. In short, you seize back control over your own online business.
You of course still need to be vigilant because you are receiving card not present payments but with e-Path you have the opportunity to check highly pertinent information about the buyer first BEFORE any harm is done - something you can not do when set up to accept and transact credit cards live online with the much more expensive real time payment processing system.
So not only is e-Path a less expensive and more secure system but e-Path is also ideal for those who want to accept credit cards online but don't want online orders and payments to be automatically accepted and charged without them knowing.
Your merchant account and its input interface from your bank will of course still have all the fraud screening mechanisms and safe guards as required by card vendors, but with e-Path this is IN ADDITION to you being in full and total control over what does and does not get entered into your merchant account in the first place. So you enjoy the best of both worlds!
Seize back control of what orders and payments are accepted online and save a considerable amount of money along the way.
... just a thought
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Peter Thwaites
E-PATH CREDIT CARD PAYMENT GATEWAY
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